Product Discovery

Product discovery is not a one-size-fits-all process. The approach varies significantly depending on whether we're starting with a bare concept, a functional product, or a well-researched idea. In essence, product discovery is as diverse as the clients and projects we encounter.

For Fasten Health, we found ourselves in an interesting position. While we were aware of their existing product vision, including their competitors and market understanding of competitors, the new AI feature was uncharted territory. This became the focal point of our discovery sessions.

Our product discovery process unfolded over four targeted workshop sessions, each designed to build upon the last and bring us closer to a clear, actionable vision for the product as a whole. Throughout this discovery process, we employed a variety of tools and techniques, each chosen to extract specific insights and drive us toward our goal of a well-defined, user-centric AI feature for Fasten Health.